[ti:Online Food Ordering Gives Rise to ‘Virtual’ Restaurants] [by:www.otzgay.live] [00:00.00]更多聽力請訪問51VOA.COM [00:00.04]When it comes to eating, more Americans are ordering in instead of eating out. [00:07.28]In some restaurants, cooks make food for other online restaurants at the same time. [00:17.00]Like at Frato's Pizza, a family restaurant in Chicago. [00:23.46]In the kitchen, the cooks make pizza. [00:27.16]But they also make chicken, salmon and even frozen milk drinks [00:34.47]—all of which can only be ordered online. [00:40.72]Frato's owner, Michael Kudrna, launched the online-only businesses [00:47.52]earlier this year to keep up with new eating trends. [00:52.59]He says one third of his sales come from people using third-party apps on their cell phones. [01:02.20]But those sales also cost him. [01:06.57]Third-party apps can charge as much as 30 percent [01:12.24]to manage the ordering and delivering of the food. [01:18.20]David Portalatin is a food industry adviser for the NPD group. [01:24.76]He says the $26.8 billion online ordering market [01:31.86]is the fastest-growing source of restaurant sales in the U.S. [01:39.24]Online orders are only 5% of all restaurants orders, [01:45.08]but they are growing about 20% each year. [01:51.88]The number of restaurant visits remain unchanged. [01:57.80]The increase in online ordering in the U.S. [02:01.88]has created openings for new kinds of businesses. [02:07.72]One is called Kitchen United. [02:10.54]It builds kitchens for restaurants that want to enter delivery or take-out markets. [02:18.22]Chick-Fil-A, The Halal Guys and Dog Haus all have opened kitchens through them. [02:27.12]Another company, DoorDash, delivers food to customers who order online. [02:35.48]Fuad Hannon is the head of new business at DoorDash. [02:40.68]He told the Associated Press that the industry is still young. [02:47.20]It may be too soon to know how it will grow, he said, [02:52.40]"but what we know is that people love to get their favorite restaurants delivered." [03:02.04]Two other businesses, Grubhub and Uber Eats, [03:06.47]say their virtual restaurant programs help small businesses compete. [03:13.11]Both reach out to restaurant owners with suggestions for online restaurants [03:20.05]based on data from customer searches. [03:24.38]This information helps owners think about everything from [03:29.64]how people get their food to what should go on the menu. [03:37.00]Kristen Adamowski heads Uber Eats. [03:41.00]She says they have helped launch 4,000 virtual restaurants worldwide, [03:48.60]about half of them in the U.S. and Canada. [03:53.84]Virtual restaurants have the benefit of testing new ideas without [03:59.98]taking on expensive leases or employing more workers, [04:06.24]said Rick Carmac, with the Institute of Culinary Education in New York. [04:14.52]But he said small restaurants should look at the risks [04:19.32]before starting an online restaurant suggested by third-party app businesses. [04:27.38]Those businesses offer no training for kitchen staff to get used to making new foods. [04:37.20]Other things to consider: whether their delivery containers are right for new dishes, [04:44.44]or whether they want to increase their dependence on outside delivery drivers. [04:53.40]Those are not small or easy things, said Carmac, who has worked with Uber Eats. [05:01.72]He expressed concerns about the company's method, saying, [05:06.48]"They give you the data, and then they leave." [05:11.52]I'm Anne Ball. [05:13.08]更多聽力請訪問51VOA.COM 宁夏11选5推荐号码